BERLIN-- Twitter states it will no longer enable advertisers on its site who reject the scientific consensus on climate change, echoing a policy currently in place at Google.
"Ads should not detract from important discussions about the environment crisis," the company said in a declaration outlining its brand-new policy Friday.
There was no indicator that the change would affect what users publish on the social media site, which in addition to Facebook has been targeted by groups looking for to promote deceptive claims about environment change.
The statement accompanying Earth Day came hours prior to the European Union agreed upon an offer needing big tech companies to veterinarian their websites more carefully for hate speech, disinformation and other damaging material.
Twitter stated it would offer more info in the coming months on how it plans to offer "trustworthy, authoritative context to the environment conversations" its users engage in, including from the Intergovernmental Panel on Climate Change. The U.N.-backed science panel's reports on the causes and effects of climate change supply the basis for international settlements to suppress environment change.
The company already has a dedicated environment topic on its site and provided what it referred to as "pre-bunks" during in 2015's U.N. climate conference to counter misinformation surrounding environment change.