The red home t-shirt is referred to as being motivated by the attitude of 'Scouse solidarity', with a bold, no-nonsense style showing "the mentality of its people".
It includes intricate YNWA detailing on the sleeve cuff to represent the strong bond between the fans and the club.
A 97 symbol enclosed by the Eternal Flames sits proudly at the neck of the neck in memory of the kids, women and men who lost their lives in the Hillsborough disaster. The change from 96 to 97 is in acknowledgment of Andrew Stanley Devine, the 97th person unlawfully killed as a result of the Hillsborough catastrophe.
Liverpool's package is sustainably made, with on-pitch and reproduction jerseys built with 100 per cent recycled polyester fabric, which is made from recycled plastic bottles.
Plastic bottles are gathered, cleaned up and melted down to produce a top quality yarn for manufacturing, as part of Nike's larger Move to Zero effort and in line with the club's The Red Way effort.
The club has also presented a brand-new name and number design for the back of shirt, which also takes inspiration from the city, with a modern take on Liverpool's historical street indications. The product is printed with water-based inks as a more sustainable choice and will be used for cup competitions and friendlies.
Liverpool even more in Quadruple bid than any other English club in history
Liverpool moved a step better to a historic Quadruple after beating Villarreal in midweek to reach the Champions League final - with the Reds' bid having actually now gone further into a season than any other English side before them, writes Richard Morgan.
Jurgen Klopp's team headed to Spain leading 2-0 and, in spite of an early scare as Villarreal levelled the tie with 2 first-half goals, Liverpool fought back to win 3-2 on the night and 5-2 on aggregate to book their place in the Paris last on May 28 against Real Madrid.
Liverpool have actually exceeded the Chelsea side of 2006/07, whose own Quadruple difficulty lasted all the way until May 1 of that campaign prior to losing to Liverpool in the Champions League semi-finals.
The next leg of the Quadruple will come against Chelsea in the FA Cup last at Wembley on May 14, a repeat of this season's League Cup last, which the Reds won on charges in February.